As part of our PR project, we studied design, audience function, and aesthetics in order to produce a fashion space concept to be used to promote the Bowes Museum in a fresh light and to new audiences. Our research explored the exhibition and promotion of fashion through events and experiences. The focus of this part was the dissemination of ideas to a target audience through logistical planning, multi-sensory media applications, and memorable experiential considerations.
The deliverable was a 10-page digital booklet: a professional presentation of your concept, research, and development, including a synopsis of your research, concept design, final visual viewpoints of your proposed event, consideration of logistical elements.
Please find attached a PDF version of my full booklet.