• Francesca Whyte

OCTOBER 2019 MONTHLY REPORT - Skinnydip London

Updated: Jun 21, 2020

Job title: Events, social and influencer intern Work-based supervisor: Laura Timson

Activities undertaken:  I joined Skinnydip again in October. Launching straight back into things, I started looking for venues suitable for hosting a panel event for World Mental Health Day. After contacting venues, Laura (my manager) and I attended the space to plan the seating layout, food and drink options, decorating plans and technical details such as microphones/sound. On the day of the event, I assisted with set up and decoration, greeting attendees on the door and scanning pre-brought tickets. I also captured content of the event for our social media platforms.

For the launch of the Skinnydip x Soph collection, we had two events. On the morning of the launch, we held an exclusive press/influencer brunch for Soph and her closest friends in the industry. I was involved with the prep of the room at Daisy Green, table decorations, balloons and individual gifting. On a separate evening, we held a meet-and-greet at our Covent Garden store. I assisted with setting up and general running of the event, greeting and directing guests and those with pre-brought tickets.

I collected all the social coverage we had received across all the events (Instagram stories and main grid posts) and documented this in the event docs.

I sat down with my social manager and we discussed a selection of jobs I would do weekly. These tasks included writing one Linkedin post and creating two Pinterest boards per week, scheduling social posts on Twitter/Facebook and replying to social messages/DMs. I also assisted with creating video/photo content, selecting winners and organising send out of prizes for social competitions and coverage of internal lunchtime lectures to feature on Instagram stories.

With Skinnydip now working more with influencers, I assisted with many mailers; one being the personalisation mailer - visiting store to get phone cases and bottles personalised, packing up each parcel and printing labels. I collected all influencer coverage we got via Instagram (main grid and stories) over all accounts and this was recorded in a PowerPoint every month.

For influencer gifting, where specific items were requested, I used warehouse software to order stock from the warehouse to be sent to influencers. I was given more responsibility to work with magazines to source wanted Skinnydip products for call-ins and pushing our new launches out to press assistants. I dropped off and collected Skinnydip samples from different offices around London - such as Penguin House, The News Building, URBN HQ, Bauer Media and the Northern and Shell building.

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