MARCH 2020 MONTHLY REPORT - Skinnydip London
Updated: Jun 25
Job title: Digital Marketing Assistant Work-based supervisor: Laura Timson
Using Diary Directory, I created a press list and sent press releases out for Ashley Wilde, a brand collaboration for our bedding collection. I included editors and assistants across all media and press. This job had a very quick turnaround, so I made sure it was prioritised and done efficiently to a high standard. It's great to see the collection feature in The Evening Standard, Ideal Home and Heat World.
I was tasked with pulling together a list of stats and facts around women in business/history to create questions to be able to pose these to members of staff in the office for a video that would feature on our social media for International Women's Day 2020. I was also involved with the filming and I used Premiere Pro to edit the video the 15-minute video that features on the Skinnydip IGTV channel.
We began planning two events for our second Skinnydip x Soph launch. The first would be an influencer brunch so I reached out to a number of restaurants and cafes to see if they had availability on launch day. I also researched and made mood boards for possible decorations, branded cushions and balloons, table place cards and goodie bags.
The second event was an in-store meet-and-greet for which I created an Eventbrite so attendees could purchase ticket. I also reached out to food and drink brands to find gifted items in exchange for social media coverage.
I created an all head office staff email to be sent about all office activities we had coming up in March, this included International Women's day filming, a local Pizza Pilgrims launch offer I had been contacted about and a Coppafeel lunchtime lecture I had organised.
I also began planning a summer event for Imperial Leather to be held in June (put on hold because of the Covid-19 pandemic). I started reaching out to suitable venues for hold 200 people for evening event such as Ballie Ballerson and Junkyard Golf Club.
Towards the end of the month, as the Covid-19 situation escalated, all staff began working from home and I ceased planning all future events and instead was focusing mostly on social media and assisting with customer service. I used trusted data sources such as the World Health Organisation to pull together several tips and guidance to deal with the COVID 19 outbreak to feature on our social media.