• Francesca Whyte

MARCH 2020 MONTHLY REPORT - Skinnydip London

Updated: Jun 25



Job title: Digital Marketing Assistant Work-based supervisor: Laura Timson


Activities undertaken: 


Using Diary Directory, I created a press list and sent press releases out for Ashley Wilde, a brand collaboration for our bedding collection. I included editors and assistants across all media and press. This job had a very quick turnaround, so I made sure it was prioritised and done efficiently to a high standard. It's great to see the collection feature in The Evening Standard, Ideal Home and Heat World.


Our new Disney collection made it into Tyla and was then featured in The Sun too.


I was tasked with pulling together a list of stats and facts around women in business/history to create questions to be able to pose these to members of staff in the office for a video that would feature on our social media for International Women's Day 2020. I was also involved with the filming and I used Premiere Pro to edit the video the 15-minute video that features on the Skinnydip IGTV channel.

We began planning two events for our second Skinnydip x Soph launch. The first would be an influencer brunch so I reached out to a number of restaurants and cafes to see if they had availability on launch day. I also researched and made mood boards for possible decorations, branded cushions and balloons, table place cards and goodie bags.

The second event was an in-store meet-and-greet for which I created an Eventbrite so attendees could purchase ticket. I also reached out to food and drink brands to find gifted items in exchange for social media coverage.

I created an all head office staff email to be sent about all office activities we had coming up in March, this included International Women's day filming, a local Pizza Pilgrims launch offer I had been contacted about and a Coppafeel lunchtime lecture I had organised.

I also began planning a summer event for Imperial Leather to be held in June (put on hold because of the Covid-19 pandemic). I started reaching out to suitable venues for hold 200 people for evening event such as Ballie Ballerson and Junkyard Golf Club.

Towards the end of the month, as the Covid-19 situation escalated, all staff began working from home and I ceased planning all future events and instead was focusing mostly on social media and assisting with customer service. I used trusted data sources such as the World Health Organisation to pull together several tips and guidance to deal with the COVID 19 outbreak to feature on our social media.

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© 2017 by Francesca Whyte. 

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