• Francesca Whyte


Updated: Jun 25

Job title: Styling and merchandising intern

Work-based supervisor: Jess Mulvaney

Activities undertaken:

During my second month with Jules B, we began a few test shoots to trial new models. My role meant I assisted in the search for suitable models and styling for the test shoots.

I used my initiative and came up with ideas and wrote blog posts that I thought would be suitable for the Jules B audience and fit with their other content. I then had to convert these for website use. A couple of examples of my blog posts can be seen here and here. I sourced brand imagery from a brand’s Instagram to repost on Jules B Instagram (making sure we had a current stock of the item) and was in charge of scheduling Instagram and Facebook posts.

I created occasion outfit edits from sale stock to use on Instagram stories to drive traffic to the website. Occasions I chose included Wimbledon, the races, workwear and beach.

I created an event calendar of upcoming events throughout the year that would be suitable to create content around, researched AW19 themes and created mood boards

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© 2017 by Francesca Whyte. 

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